As organic food becomes more widely available, great faith is placed on the seal or logo that certifies organic status. This article treats the mark of certification as a starting rather than an end point, critically reviewing literature from diverse national and regional contexts. Exploring questions concerning the extent to which organic certification assists or undermines the goal of ecological sustainability, abets the advance of large-scale agricultural capital, and supports the livelihood of smallholder farmers,the article considers the theoretical foundations, methodologies and modes of inquiry that have guided studies of organic agriculture and certification. It brings this research into conversation with literatures on audit cultures, quality, and with ongoing nature culture debates. Through critical review of the literature and the author’s extensive fieldwork with organic smallholders in northern India, the article suggests possible directions in which the literature may be expanded and advanced.