The involvement of private actors in global policymaking has received significant scholarly attention in IR. Existing accounts have shown how entities such as corporations, businesses, and philanthropies build their authority to become legitimate actors and shape global politics. This paper argues that contemporary global dynamics, such as the financialisation of development and the rise of multistakeholderism, have ushered in a trend where private actors are not only seen as legitimate delegated authorities but also embraced as fully fledged political equals indispensable for addressing societal problems. To understand this shift, it is necessary to move beyond an examination of legitimation strategies to interrogate, instead, how private actors shape what are seen as ‘apt’ or ‘deviant’ ways of knowing and acting upon problems. Through an examination of what I call ‘political normalisation’ in the field of global food governance, I show how through concrete practices – individualising social problems, defining institutional aptness, and cultivating the landscape – private actors not only cultivate a perception of themselves as rightful global governors but also shape the parameters of what rightful governing ought to be. More broadly, this shift invites us to further complicate the public–private divide and assess the novel ways through which private actors ‘do’ politics.