[Contents] A. Making the case for investing in strengthening health literacy: European health literacy survey - Health literacy, a key determinant of health ; Examples: noncommunicable diseases - Limited health literacy an underestimated problem and equity challenge ; Examples: migrants and minorities - Health literacy builds resilience among individuals and communities ; Examples: Netherlands Alliance for Health literacy. - B. Taking action to create and strengthen Health literacy-friendly settings: Attributes of health-literate settings - Health literacy is a key attribute of a healthy city - Attributes of health literacy-friendly organizations - Educational settings - Marketplace and community settings - Workplace settings - Health care settings ; Example: adherence to medication ; Programmes for self-managing chronic disease - Media and communication - Social media and mobile health. - C. Developing policies for health literacy at the local, national and European region levels.